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Personal networking: the hidden gem for building business!

Business is about building relationships. If you’ve gleaned anything from the stories we’ve shared, it should be about building trust with your customers and prospects, or successfully negotiating mutual benefits with your partners and...

How consumer behaviour is different from customer demographics

In my last blog we looked at the need to understand consumer behaviour, the social science that incorporates psychology, sociology and behavioural economics. It's based on understanding behavioural habits related to an individual's buying...

Why it’s crucial you understand consumer behaviour

We are all — regardless of sector — in the business of bringing to market goods or services to meet our customers’ needs. But how can you do that if you don’t know how...

Looking Back at 2018… and the Year Ahead

As shorter days mark the conclusion of another year, one can’t help but take stock of the many events, accomplishments and lessons 2018 had to share. All in all, it was a good year. An...