Business is about building relationships. If you’ve gleaned anything from the stories we’ve shared, it should be about building trust with your customers and prospects, or successfully negotiating mutual benefits with your partners and...

In my last blog we looked at the need to understand consumer behaviour, the social science that incorporates psychology, sociology and behavioural economics. It's based on understanding behavioural habits related to an individual's buying...

We are all — regardless of sector — in the business of bringing to market goods or services to meet our customers’ needs. But how can you do that if you don’t know how...

As shorter days mark the conclusion of another year, one can’t help but take stock of the many events, accomplishments and lessons 2018 had to share. All in all, it was a good year. An...

In the hustle and bustle of today's world, we are all battling for an advantage over our competition. Yet, too often we miss one of the most significant competitive opportunities for growth that's staring...

Where do you expect your business to be in five or ten years? While it’s important to have a tactical plan, it’s equally important to think big, have dreams and a vision for the...

Darwin's Theory of Evolution is more relevant in today's business world than ever before. The survival of the fittest mirrors our cutthroat economic landscape. This is particularly true for small and mid-sized businesses as...

In our last blog, I presented how crucial it is to the customer experience that you build trust, and how trust is built through creating a more personal experience. Trust and the customer experience...