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Why it’s crucial you understand consumer behaviour

We are all — regardless of sector — in the business of bringing to market goods or services to meet our customers’ needs. But how can you do that if you don’t know how...

Looking Back at 2018… and the Year Ahead

As shorter days mark the conclusion of another year, one can’t help but take stock of the many events, accomplishments and lessons 2018 had to share. All in all, it was a good year. An...

Mutual Respect – Value Your Suppliers Like Partners

In the hustle and bustle of today's world, we are all battling for an advantage over our competition. Yet, too often we miss one of the most significant competitive opportunities for growth that's staring...

Blue skies…a gateway to success!

Where do you expect your business to be in five or ten years? While it’s important to have a tactical plan, it’s equally important to think big, have dreams and a vision for the...

The Evolution of Governments: Can they spend their way to success?

Darwin's Theory of Evolution is more relevant in today's business world than ever before. The survival of the fittest mirrors our cutthroat economic landscape. This is particularly true for small and mid-sized businesses as...

It’s Your Brand: Make it personal

In our last blog, I presented how crucial it is to the customer experience that you build trust, and how trust is built through creating a more personal experience. Trust and the customer experience...

Why Customer Experience is Everything

I'm back! Sorry for the extended absence. I've been on the fast-track for the last couple of months, and I'm now looking forward to getting back to Insights. Let's get started with asking you this:...

The Invincible Spirit of Canada’s Entrepreneurs

Recently, I wrote about how legislation being proposed by federal Finance Minister Bill Morneau under the auspices of tax fairness was destined to suck the life out of small businesses. I wasn’t alone in my...

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