Personal networking: the hidden gem for building business!

Business is about building relationships. If you’ve gleaned anything from the stories we’ve shared, it should be about building trust with your customers and...

Personal networking: the hidden gem for building business!

Business is about building relationships. If you’ve gleaned anything from the stories we’ve shared, it should be about building trust with your customers and prospects, or successfully negotiating mutual benefits with your partners and...

How consumer behaviour is different from customer demographics

In my last blog we looked at the need to understand consumer behaviour, the social science that incorporates psychology, sociology and behavioural economics. It's based on understanding behavioural habits related to an individual's buying...

Why it’s crucial you understand consumer behaviour

We are all — regardless of sector — in the business of bringing to market goods or services to meet our customers’ needs. But how can you do that if you don’t know how...

Looking Back at 2018… and the Year Ahead

As shorter days mark the conclusion of another year, one can’t help but take stock of the many events, accomplishments and lessons 2018 had to share. All in all, it was a good year. An...

Mutual Respect – Value Your Suppliers Like Partners

In the hustle and bustle of today's world, we are all battling for an advantage over our competition. Yet, too often we miss one of the most significant competitive opportunities for growth that's staring...

Blue skies…a gateway to success!

Where do you expect your business to be in five or ten years? While it’s important to have a tactical plan, it’s equally important to think big, have dreams and a vision for the...

The Evolution of Governments: Can they spend their way to success?

Darwin's Theory of Evolution is more relevant in today's business world than ever before. The survival of the fittest mirrors our cutthroat economic landscape. This is particularly true for small and mid-sized businesses as...

It’s Your Brand: Make it personal

In our last blog, I presented how crucial it is to the customer experience that you build trust, and how trust is built through creating a more personal experience. Trust and the customer experience...